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Launching New Ventures 6th Edition by Kathleen R. Allen textbook cover

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Launching New Ventures

Name: Launching New Ventures: An Entrepreneurial Approach
Brand: Cengage Learning
SKU: 9780538481793
ISBN: 9780538481793

An Entrepreneurial Approach

6th Edition

Kathleen R. Allen

Launching New Ventures

An Entrepreneurial Approach

6th Edition

Kathleen R. Allen

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About this book

Launching New Ventures by Kathleen R. Allen offers a comprehensive guide to starting a business from concept to launch. This sixth edition textbook walks aspiring entrepreneurs through the entire startup process, with particular focus on pre-launch planning and feasibility analysis.