Cover shown for reference only. Condition varies per copy — see listing details below.
About this book
About this book
Marketing 2016 by William Pride and O. C. Ferrell offers a comprehensive overview of contemporary marketing principles and practices. Published by Cengage Learning, this textbook integrates real-world applications with foundational marketing concepts, making it suitable for students entering the fie
Details
Publisher
Cengage Learning
Published
2015
Pages
720
Language
English
Format
Paperback
Subject
Business
ISBN-13
9781285858340
ISBN-10
1285858344
Weight
3.05 lbs
Dimensions
12 × 10 in
Thickness
1 in
$80.00
$244.95−67% vs new
1
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