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11Crawford, C. Merle · Di Benedetto, C. Anthony
New Products Management by Crawford and Di Benedetto provides a comprehensive framework for developing, launching, and managing innovative products in competitive markets.
Publisher
McGraw-Hill Education
Published
2014
Pages
608
Language
English
Format
Hardcover
Subject
Business
ISBN-13
9780078029042
ISBN-10
007802904X
Weight
2.34 lbs
Dimensions
9.1 × 7.7 in
Thickness
1.1 in
$125.00
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Contact support →K. Douglas Hoffman · John E.G. BatesonHoffman · Bateson
5th Edition · Paperback
$179.99
