New Products Management
11
Crawford, C. Merle · Di Benedetto, C. Anthony
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11
Crawford, C. Merle · Di Benedetto, C. Anthony
11
Crawford, C. Merle · Di Benedetto, C. Anthony
$125.00
$245.05−49% vs new7-day hassle-free returns. If the condition doesn't match our description, we'll refund you in full — no questions asked. Return policy
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New Products Management by Crawford and Di Benedetto provides a comprehensive framework for developing, launching, and managing innovative products in competitive markets.
Publisher
McGraw-Hill Education
Published
2014
Pages
608
Format
Hardcover
Weight
2.34 lbs
Dimensions
9.1 × 7.7 in
Thickness
1.1 in