Cover shown for reference only. Condition varies per copy — see listing details below.
About this book
About this book
Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman and John E.G. Bateson offers a comprehensive foundation in marketing strategies specific to service-based industries.
Details
Publisher
South-Western
Published
2020
Pages
480
Language
English
Format
Paperback
Subject
Business
ISBN-13
9780357671306
ISBN-10
0357671309
$179.99
1
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