Cover shown for reference only. Condition varies per copy — see listing details below.
About this book
About this book
ISE International Marketing by Cateora, Graham, and Gilly offers a comprehensive exploration of marketing in a globalized world. Published by McGraw-Hill Education in 2021, this edition addresses how businesses develop and implement marketing strategies across international markets.
Details
Publisher
McGraw-Hill Education
Published
2021
Pages
1440
Language
English
Format
Paperback
Subject
Business
ISBN-13
9781260547870
ISBN-10
1260547876
Weight
2.66 lbs
$79.98
1
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