Cover shown for reference only. Condition varies per copy — see listing details below.
About this book
About this book
This 2016 fifth edition of Marketing Management by Dawn Iacobucci provides a comprehensive foundation in core marketing concepts for undergraduate majors, MBA students, and advanced learners.
Details
Publisher
Cengage Learning
Published
2016
Pages
352
Language
English
Format
Paperback
Subject
Business
ISBN-13
9781337271127
ISBN-10
1337271128
Weight
1.20 lbs
Dimensions
8.25 × 10.25 in
Thickness
0.75 in
$59.99
$219.95−73% vs new
1
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