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Marketing Management 5th Edition by Dawn Iacobucci textbook cover

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Marketing Management

Name: Marketing Management
Brand: Cengage Learning
SKU: 9781337271127
ISBN: 9781337271127

5th Edition

Dawn Iacobucci

Marketing Management

5th Edition

Dawn Iacobucci

Choose your condition

$59.99

$219.95−73% vs new

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About this book

This 2016 fifth edition of Marketing Management by Dawn Iacobucci provides a comprehensive foundation in core marketing concepts for undergraduate majors, MBA students, and advanced learners.

Details

Publisher

Cengage Learning

Published

2016

Pages

352

Format

Paperback

Language:English

Subject:Business

ISBN-13:9781337271127

ISBN-10:1337271128

Physical details

Weight

1.20 lbs

Dimensions

8.25 × 10.25 in

Thickness

0.75 in

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